As you know, Apple shuttered its in-app iAd advertising network back in the summer because selling ads is “just not something we’re good at”. A new report this morning from Recode revealed that the iPhone maker is leaving the creation, selling and management of ads on its Apple News service to the ad sales teams over at NBCUniversal.
“Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal in an exclusive deal that starts in January,” reports the outlet.